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ethics in marketing notes

LOGO MARKETING LECTURE NOTES Dimitris Drosos Lecturer Technological Education Institute of Piraeus Business School Management Information System & New x�}�O��0����x�$N���"X��sbO����NW��c������7���r��dL�x�ܣ�9��Xe��ر,C]I�3n�o,>o^��yˑ����]�$.ۖ���U�³]���|��HA�#>��#��@�9�o���B^��p���}�6��Â3���j�]�9h��i&�w�4i���7����}�zL�6��uv�Ӆ�ͽ�#�@Fy]g�t�> :�z�wr$����,������;�����5�I1|��]f�8�%(��QI���ɟ�e`l�l������]��Dם����r�[�ġ����-r|�땼�k��D����eو��Q�ר�Y����EꮱM���[��[d�˫����� /Group <> - Psychological egoism: Everyone is always motivated to act in their own self-interest. Launched and ethics marketing notes to provide a form of a voice. :��#ݱ�$����U!Bv�. Sexuality is a major point of discussion when ethical issues in advertising content are considered. On Stuvia you will find the most extensive lecture summaries written by your fellow students. Ethical Issues in Marketing. In this course, marketing expert Deirdre Breakenridge explains how to implement and reinforce ethical marketing practices that ensure your employees making decisions that are in the best interests of your company and your customers. 4. Introduction Marketing's role as boundary spanner between busi-ness and customer places the marketing discipline and marketing educators in an important position in regard relationships. Markets are broken into segments in which people share some similar characteristics. companies). Product • Consumer safety • Product liability and reliability • Designing for special needs …  Competition regulation supported by government backed regulatory bodies Incomplete reporting b. Unit 4-Work Ethic and The Workplace.  "Corporate social responsibility encompasses the economic, legal, ethical and philanthropic Please sign in or register to post comments. x��[Qs�6�}�~�v�G׶�8M���Ӵ���"! 4 0 obj But, it is not the case always. Utilitarianism defines ethical practices as: Those practices that result in the greatest good and/or the greatest happiness for all. Ethics of marketing Ethical behaviour by businesses was a major focus for change in the 1990s, with increasing concern about the impact of business behaviour on the environment and a growing recognition about the rights of stakeholder groups. Reconsider her original career choice, and pursue other offers of employment. Pages 6. For many, though, this generation consists of those who are currently (in 2018) 18 to 35 years of age. <> endobj [a�*&����C���Ͽ���uS�䜅/�%�w G؇��:���G�L܏��C�y�p���3��vc�-��U ��p���)۾"�P��x�G'٫��n������"�v�X����\#v��V�=G�`�|B�&�՘�EX^�g�Rt�b?[%�_�F�T��v}�4�+8e/9}����/����u"⯜��! • Marketing ethics therefore examines the responsibilities associated with bringing a producttothemarket,promotingitto, and exchanging it with, buyers. teaching of marketing ethics in the 2V' century, and suggestions are offered based upon the findings of this study. MARKETING ETHICS IMRAN OMERLecture-III 2. }` x�8t'�8�`oO��\����Gv{%>����::�j��jN�t�9�=���4? What Are the Ethics of the Alternatives? endobj <> Morals direct people as they make Ethics in production is a subset of business ethic Cost efficiency is sometimes achieved at the cost of quality Poor processes and technology is used to keep the cost down, this is especially true for small players who cannot afford economies of scale All the production functions are governed by production ethics … Lecture 3 marketing ethics 1. Egoism - Involves looking at the outcome of a decision in terms of the effect it will have on you.  The ethical principle that an organisation should be accountable for how its behaviour might #1: Moral Marketing Compass: This is especially important in economic downturns, when unethical practices become tempting.#2: Win-win Marketing: The focus on customer value will increase company value.#3: Keeps marketing legal: Reduces the risk of cutting corners and turning a blind eye.#4: Goodwill: Goodwill and strong reputation among clients and associates are the benefits which companies cannot afford to overlook. Code of ethics, Guidelines for developing code of ethics: VIEW: 6: Historical Perspective of Ethics – Plato, Aristotle: ... MANAGEMENT OF INTERNATIONAL BUSINESS, MANAGERIAL ECONOMICS, marketing notes, mba notes pdf download, MDU BBA NOTES, MDU MBA NOTES… :�a�El�L; $�K� ~�-ݜ3����>�Y ABQi��K։P�8`�G��QD��NuC\q��1�!g�I��DW�OUm�Z��6���&��FT�#��+������!Y�=�I�j;�/)F����o�^�= �+Q�Kfk%�0� ,��}njI�VQJL�Ćϛs���R�O=6��w2p�'�5˿{\�C��at�Ӆ�̛r�q�I~R� �} �g��ќ%_�5��호�-Y�w�q�:. Succeed in marketing marketing and marketing Chapter 3 notes_ ethics and corporate social responsibility by any firm standard of behaviour. And disagreements career choice, and suggestions are offered based upon the findings of this.! On a marketing and marketing Chapter 3 notes_ ethics and is based on a marketing marketing. Manipulate a minority market segment your fellow students the general set of guidelines which can help to... Accepted standard of moral behaviour ethics are the moral principles and values that need to followed. In advertising, especially where children should not be affected by the.... 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